JAMES SWEET COACHING
Private. World class. Built for riders who want more.
Niseko RUSUTSU, JapanPrivate 1-on-1 & small groupBooking 2026/27
★ BASI BASI LEVEL 4 ISTD · PARALYMPIC LEAD COACH · 5 CRYSTAL GLOBES · 9 WORLD CUP GOLDS · DEW TOUR · X GAMES ★
01 — Private Coaching
Private Coach.
Your goals.
I work with a limited number of clients each year, delivering fully tailored coaching focused on performance, confidence and long-term progression. Every session is built around how you move, think and perform on the mountain.
01
Warm Up
Prepare your body for a day of riding.
02
TECHNICAL
Specific drills tailored to your goals.
03
VIDEO
Video capture for performance analysis.
04
MINDSET
Mental prep for different terrain.
05
REFLECTION
Debrief and action plan for next steps.
02 — The Camp
Rusutsu HIGH-
PERFORMANCE CAMP.
A small-group, fun, performance-led learning environment. Each day is planned around the conditions and the best riding on offer — tree riding, high-speed groomers, detailed progressions, deep analysis. Off mountain, our self-catered lodge by Lake Toya.
Session 01
Jan 30 – Feb 6, 2027
Session 02
Feb 20 – FEB 27, 2027
Group Size
MaxIMUM 4
Riders
Investment
¥620,000
/ Person
AccommodationLift passDaily transfersLakeside lodgePrivate roomsWalkable onsenCinema + games
03 — YOUR COACH
Hi, I'm James.
From a small surf town in the UK called Widemouth Bay. I started snowboarding in 1993 and have ridden all winter, every winter, since '98.
Now I'm an experienced and hands-on snowboard coach with a career built on the international stage. I take a personal approach with every rider, creating custom training environments that help people perform at their best and reach high-level, specific goals.
I'm equally focused on performance, wellbeing and building strong, resilient riders. Most recently I've taken teams to the Paralympic Games, Dew Tour and X Games.
I love snowboarding and coaching. I hope I can share that with you.
04 — Credentials
COaCHING HISTORY.
01Paralympic Snowboard Lead Coach — GB Snowsport
02Paralympic Bronze Medal
035 Crystal Globes
049 World Cup Golds · 17 Silvers · 12 Bronzes
055 World Championship Podiums · Dew Tour Gold
06BASI Examiner / Trainer
07BASI Level 4 ISTD · Snowboard Level 3 (ISIA)
08International Mountain Safety Level 4
09University of Edinburgh accreditation
05 — About Rusutsu
Why Rusutsu.
Rusutsu Resort is a well-balanced, highly efficient mountain split across three interconnected areas. That makes it easy to organise groups by ability and maximise training laps.
The terrain mix — long consistent groomers, extensive glade riding, and natural features — supports everything from high-level carving and technical drills to freeride skills like line choice and reading terrain.
The snow quality is a major advantage. Light, powder snow lands often, on a mountain that stays low on congestion. For a high-performance program, it's the perfect venue for all-mountain mastery and progression-based coaching.
Tree RidingGroomer CarvingPowderLow CongestionHigh RepetitionAll Mountain
06 — Pathways
Athlete & Coach Development.
Structured, long-term coaching for athletes seeking progression and competition performance, or coaches and instructors aiming to further their career pathways.
07 — Contact
Start the conversation.
Limited availability each season. Reach out with your goals and dates — I'll get back to you personally. Stoked to ride together soon!
hello@jamessweetcoaching.com